ITV Play

The Mint was a live, late night, interactive quiz show with celebrity guests and live studio contestants filmed on a large extravagant set designed to look like the inside of a mansion. The programme, which was dogged by criticism that its questions were ambiguous and arbitrary, aired on ITV and ITV2, Sunday to Wednesday. On 26 February 2007, ITV announced that The Mint would return to screens later in 2007, however an announcement on 12 September 2007 confirmed that the show, along with similar late night phone ins, would not be returning.

Play DJ was a text-in quiz show which aired weekdays from 6 pm and weekends from 10 am on the now defunct British ITV Play channel. The show replaced a similar programme called ITV Playalong which was aired as filler on ITV Play when no live presented programmes were being aired. Viewers could also send in messages to be displayed on-air in a chatbox.

Quizmania was a popular British interactive gameshow. The show was devised by Chuck Thomas, Debbie King, and Simone Thorogood and produced by Fremantle Media for Information TV and ITV. Currently, the online revival is produced by Screen Pop Ltd. in association with Illumina Digital. In a similar vein to other premium-line call-in shows, viewers on the TV version of Quizmania were encouraged to phone a premium-rate number in order to provide an answer to a quiz question.

Make Your Play was a live, interactive quiz show, showing in the UK on the ITV Network, from Monday to Saturday, beginning after midnight. The show was launched on Friday 29 September 2006 on ITV and ITV Play. The prizes are greater than usually available on ITV Play, but as a result of this, callers are usually taken less often. In order to win money, viewers must either call in at a cost of 75p from a BT landline, or enter through the ITV website. If they are successful they will be placed on hold, then transferred live to the studio if they are lucky, where they go on to deliver their answer. Make Your Play has given over £3 million. It went over the £3 million mark on 1 July 2007, when a contestant by the name of Mr Joseph Percy said "next day". An on screen graphic was then shown saying "£3 Million Given Away" accompanied with a siren sound effect.

Glitterball was a live, late night, interactive television quiz show in the United Kingdom. It was broadcast under the ITV Play branding on ITV a few nights a week from around midnight, and from 1.00am on ITV2. The show launched on 19 February 2007. Both Glitterball and Make Your Play alternated their days of broadcast. Glitterball's final show broadcast on the morning of Sunday 30 September 2007.

The Daily Quiz!, presented by Kat Shoob, launched on 13 March 2006 and was produced by Big Game TV Productions. On 19 May 2006, officers from the Fraud Squad raided the offices of Big Game TV, makers of The Daily Quiz! after a BBC Radio 4 investigation for the You and Yours programme found that receptionists were told to ignore all incoming calls for long periods of time while 150–200 calls per minute were clocked up at 75p a time.

This Morning Puzzlebook was a quiz show with large cash prizes first broadcast on ITV Play, then later as part of the daytime magazine programme This Morning. Presenters included Zö Christien, Tim Dixon, Emma Lee, Dave O'Reilly, Allison Hammond and Ben Baldwin. It aired for the last time on 22 December 2006. The series was produced by ITV Productions (Granada) in Manchester.

The School Run aired everyday between in the early evening (and on Mondays at 9pm) it was hosted by either Tim Dixon, Emma Lee or Lawrie Jordon until 30 July 2006. It was replaced with The Common Room. The series was produced by ITV Productions (Granada) in Manchester.

ITV Playalong was a presenter-less text-in game show that was usually shown as a filler during most of the day on ITV Play.

Playdate is a British television dating programme that was made by Hamma & Glamma Productions for ITV. It was screened Monday to Fridays on ITV Play between 8.00pm and 10.00pm, and daily on ITV2 between 1.00am and 4.00am. Billed as "the UK’s first interactive TV dating show", the show's format is based around speed dating. The show had one format: 7 days a week, the show was interactive: various singletons of both sexes were invited into the studio, and members of the public were invited to phone in and talk with the studio guests, known as "datees". Viewers were also invited to send text messages and picture messages to the "datees". The show's presenters were Brendan Courtney, Dave O'Reilly, Giles Vickers Jones, Kat Shoob, Katy Pullinger, Zoe Hardman and former Big Brother winner Kate Lawler. Playdate was axed with its final show being aired on 17 December. The Mint was shown in its slot on ITV2 and The Mint Extra shown in its slot on ITV Play. The Mint ceased broadcasting in 2007.

The Zone was only on air for six programmes. It was an interactive gameshow that began on 26 February 2007, on ITV Play and Men & Motors in the 3pm – 6pm TV slot. Presenters included Anna Fowler and Dave O'Riley. The show ended on 6 March 2007. The series was produced by ITV Productions (Granada) in Manchester. The show was generally a Make Your Play clone, with a different colour theme and lower cash prizes.

Glitterball Extra, much like The Mint Extra, was shown on the ITV Play channel earlier in the evening, prior to the main shows broadcast. Due to bad publicity from the Ofcom investigation, call volumes dropped, so the show was ditched after seven episodes.

The Debbie King Show was a magazine-style quiz show shown on the 10pm – 12:30am slot on ITV Play. It began on 5 March 2007 and ended on 6 March 2007, lasting only for one show due to ITV Play being taken off the air the day after the show was launched. The programme was produced by Hamma & Glamma Productions.

The Common Room was an interactive TV show on ITV Play. The Common Room's main presenters were Tim Dixon and Emma Lee. Zö Christien also presented occasionally.

The Call, presented by Tim Dixon, Dave O'Reilly, Zö Christien and Emma Lee, had a feature called the Phrase that Pays and a winner could be made simply by answering saying "ITV is the Place to Play" and not anything else. It ended on 22 December 2006. The series was produced by ITV Productions (Granada) in Manchester.

The Rovers Return Quiz was a Coronation Street inspired pub quiz, based on the fictional public house, presented by Rachel Bullen (Roberts). The Rovers Return Quiz aired for the last time on 13 October 2006. It was replaced by an extended version of This Morning Puzzlebook. The series was produced by ITV Productions (Granada) in Manchester.

The Mint Extra, originally Extra Mint, was an early evening version of The Mint, which was developed and was shown on ITV's newly launched ITV Play channel. Extra Mint was presented by one presenter and gave away much smaller sums of money to winners. It featured very different games than the late-night edition. On the 14th of May 2006 the last episode of the Extra Mint was shown, and was replaced at the time by, Friends Reunited: The Common Room. However, a similar show, The Mint Extra, began airing on weekends since 9 September 2006. The Mint Extra was also going to be showing on selected weekdays in the future between 20:00-22:00, however will be known as Mini-Mint.